Pacific Direct to provide The White Company toiletries for P&O fleet
P&O have decided to introduce The White Company toiletries, provided by Pacific Direct, in all the Suites and Cabins of their luxury cruise liners. The company undertook extensive guest research to establish the most appropriate offering, and discovered that The White Company products were an ideal match for P&O guests.
Pacific Direct will be supplying elegant boxed sets of the various products as part of the “pamper packs” that are provided for all the suites and cabins across the fleet of 8 cruise ships beginning in March 2010. P&O awarded the contract having been extremely impressed with the brand presentation Pacific Direct had designed specifically to appeal to P&O’s target customers.
Contact Jackie Adams for more information
Tel: +44(0) 20 7920 4800