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Primary Backed Maru Group Acquires Hispanic Reseach Panel Tu Cuentas

June 2018

 

Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, today announces Maru/Blue’s acquisition of Tú Cuentas LLC, an Hispanic research panel targeting Spanish speaking communities in the US. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.

 

Founded in 2010, Tú Cuentas is a Hispanic market research panel with over 8,000 registered members in the US. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private Market Research Online Communities.

Launched in April 2018, Maru/Blue provides its clients access to high-quality known respondents from market communities. In addition to the rich insights delivered by Maru/Blue’s well-established market research communities, Springboard America, Springboard America Business, Maru Voice Canada, and Maru Voice Canada Business, Tú Cuentas will provide Maru/Blue’s clients with new access to well-curated responses from a deeply-engaged Hispanic community.

 

Ged Parton, CEO of Maru Group, said, “This is an exciting time for Maru Group. We have recently launched Maru/Blue, opened a new hub in Latin America and made a raft of senior appointments across the Group in the first half of 2018. Our acquisition of Tú Cuentas represents another strategic addition to the Group that will consolidate and enhance Maru’s insight capabilities within one of America’s largest communities.”

 

Rob Berger, Managing Director of Maru/Blue, added, “Maru/Blue is committed to providing clients with high-quality, reliable and actionable insights from a range of quality sources. The addition of Tú Cuentas’ well-established community to our bank of capabilities will greatly enhance our offering, adding valuable insight from the US significant Hispanic population." 

 

Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800

Email: jackie@primaryeurope.com

read more about Maru here

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