TEL: LONDON +44 (0)20 7920 4800 / MANCHESTER +44 (0)161 641 1000

Investment criteria

Successful partnerships only happen when we share the same goals. Therefore we aim to identify businesses where our interests are aligned with management and we can work towards a common goal. The investment criteria we apply are not inflexible but generally we look for the following:

Our focus:    

Companies that can be developed into strategically-important sector leaders and/or export-led businesses with differentiated products or services, strong IPR and sustainable competitive advantage.

Value creation:    

We have considerable experience of addressing complex situations, helping to professionalize and develop immature businesses and creating long term shareholder value by growing businesses both organically and by acquisition.

Enterprise value:    

Between £20 million and £100 million.


UK-based. However, we have a good track record in assisting investee companies expand into or make acquisitions in other geographic locations, including Europe, North America and the Far East.

Equity investment size:    

Between £10 million and £44 million.

Ownership period:    

Typically between 3 and 7 years.

“The name of Primary is synonymous with trust and integrity. From an adviser’s perspective the key benefits of this are deliverability of the deal as agreed upfront and a high level of confidence that your client will develop a strong long term relationship with Primary as an equity partner.”

Steve Currie, Partner, Catalyst Corporate Finance

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