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Glittering BAFTA sponsor selects Pacific Direct as partner

March, 2009


Pacific Direct has announced the introduction of a premium designer fragrance as the pinnacle to their prestigious boutique of luxury partners. Honoured to be the first license partner to the exclusive New Bond Street luxury house, Pacific Direct has introduced Asprey ‘Purple Water’ to its offering. Asprey sponsored the pre-awards party at this month’s BAFTAs, providing the red carpet jewellery for many of the stars, such as Sharon Stone and Mickey Rourke.


Purple Water takes its name from the signature Asprey colour, while its fresh citrus fragrance with blended spicy undertones give it strength and stature. Distinctive and unmistakably Asprey, Purple Water conjures images of a privileged and luxurious past combined with the freshness and vitality of modern life. It is exquisitely presented in bespoke soft-touch bottles and adorned with its debossed trademark Asprey button chrome cap. Pacific Direct’s team of brand experts will be supplying the range to selected prestigious five-star hotels worldwide.


Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800


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