TEL: LONDON +44 (0)20 7920 4800 / MANCHESTER +44 (0)161 641 1000


Primary backs management buy-out of Paperchase Ltd

July, 2010


Paperchase, based in London, is the leading designer and retailer of stationery and greeting cards in the UK via 65 owned stores in high street, shopping centre and railway locations, as well as 35 concession units in retailers including House of Fraser, Selfridges, Harrods and more recently Waterstones. The Company also operates concessions in Ireland and the Netherlands and arranges the supply of Paperchase designed products to Borders in the US, as well as to partners in the Middle East.


Primary was awarded preferred bidder status after a competitive process and worked with the Paperchase management team over several weeks to structure the deal. Primary was attracted to the opportunity by Paperchase’s leading market position, the quality and range of its products and the significant opportunities to develop new markets. Primary was also convinced by the impressive track record of the Paperchase management team in leading and developing the business over the past 15 years.


The deal was led and structured by Primary. Graham Heddle, Neil Wallace, Alistair Armstrong and Oliver Melliss worked on the transaction for Primary and Graham Heddle joins the Paperchase board as non-executive director.


Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800


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