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Primary Backs the MBO of Metamark

May 2017


Primary is pleased to announce the completion of a £62 million management buyout of Metamark (UK) Limited (”Metamark”) from the founder shareholders, Mark Bateson and Mike Stuart.  


Metamark has outperformed the market as the leading manufacturer and distributor of self-adhesive sign vinyl and digital print media in the UK, Europe and around the world.  It employs 88 people at its manufacturing facility in Lancaster and distribution operations in Woking.  


The management team are led by Paul French (CEO) and Ian Simister (Sales Director).  Paul and Ian have led the business for the last five years and in that time have presided over a doubling in revenue and profits. In the year ended 31st March 2017 Metamark had revenues of approximately £29 million, with one third coming from export sales to 40 countries.  This growth has been driven by Metamark’s reputation for product quality and the highest levels of stock availability and customer service. Matthew Enright joins Metamark as its Chief Finance Officer (CFO).


The deal was led by Iain Wolstenholme, Alistair Armstrong, and Chris Hopwood at Primary.  Metamark is Primary’s fifth investment from their Primary IV Fund.


Iain Wolstenholme commented, “Metamark is a highly differentiated market leader in its niche of self-adhesive signage materials with strong brand recognition and the highest standards of customer service. We are delighted to support Paul and his team in continuing to invest in further growth for Metamark over the coming years.” 


Paul French, CEO of Metamark, commented, "We have some very exciting plans for Metamark. They will ensure that our growth continues on the upward trajectory we’ve established both in the UK and internationally. We have a planned programme of further investment in capital plant to strengthen our manufacturing and conversion and we’ll be investing in people so we can strengthen our team and reinforce our international stature. We’re taking our model to new markets too. Our technical leadership and service led ethics mean we can achieve scale in markets such as construction while growing opportunities in our established channels with new, product-led applications.  In Primary we have an investment partner who shares our ambition and values."


Santander and Yorkshire Bank provided senior debt finance for the deal and working capital facilities to help fund future growth.  A KPMG Corporate Finance team, led by Alex Hartley, advised Primary on their investment.  The vendors were advised by CLB Coopers. 


Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800


read more about Metamark here

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