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Primary Backs Further Acquisition for Maru Group

April 2016


Primary is pleased to announce that, following our investment into MARU Group and its subsequent acquisition of eDR in February, MARU has now completed its second acquisition, the carve-out of Vision Critical Research and Consulting (“VCRC”) from North American based group Vision Critical Communications Inc. (“VCCI”).  Following its spin-off from VCCI, VCRC will become the most important strategic partner to VCCI, the market leader in the provision of technology for insight communities and market panels. VCRC is a customer intelligence professional services firm with a vision to grow clients’ business through a unique combination of expertise in insight community platforms and sector-specific research and consulting. With over 160 employees, its consultants have a deep heritage in both strategic insights consulting and disruptive insights technology and bring a unique level of expertise in delivering insight communities, community management and advanced research consulting services to its global client base. Sector-specific consultants tailor community-based solutions to the unique needs of the industries they serve. VCRC is highly complementary to eDR and both companies use technology to simplify the process of collecting actionable insights, allowing more time to focus on the implications and the distribution of intelligence that drives successful business strategy for clients.  


Ged Parton, CEO of MARU Group explains, “This is an important next step towards our vision to become an truly international insights pioneer. Our focus at MARU Group is to build a new kind of professional services firm with technology at our core. With the acquisition of VCR&C, MARU Group companies will benefit from both advanced technology and research expertise – they’ll play an important part in delivering our client promise of fast and strategic customer insight”.



Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800


read more about Maru Group

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