TEL: LONDON +44 (0)20 7920 4800 / MANCHESTER +44 (0)161 641 1000


Primary Invests in Sigma Sports

February 2021

Primary is delighted to announce that it has made a significant investment in Sigma Sports, the UK’s leading premium omni-channel retailer of cycling equipment.  


Sigma Sports was founded in 1992 by Ian Whittingham and Jason Turner, who will both remain with the company.  The business has an enviable position in the UK cycling industry and is seen as an important channel to market by global cycling brands, and is renowned for its exceptional customer service and industry leading brand portfolio. It has grown rapidly in recent years and with Primary’s support is looking forward to further expanding its online presence and to opening a limited number of carefully selected additional destination stores. Sigma Sports continues Primary’s strong track record of investing in high-quality, differentiated niche leaders.


Primary’s deal team was led by Graham Heddle and David Richard.  


Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800


read more about Sigma Sports here

©2021 Primary Capital Partners LLP   :   Authorised and regulated by the Financial Conduct Authority (FCA)   :   Disclaimers   :   About this site   :   Privacy Policy  :  Sitemap


winnerBanner.jpg PEA2017_Winner_Logos_Individual_Horz_V3.jpg


We use cookies to remember your preferences and provide you with the very best experience on our website. Please click the
button to approve our use of cookies. To find out more, see our Privacy Policy.