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News

Primary Invests in Sigma Sports

February 2021


Primary is delighted to announce that it has made a significant investment in Sigma Sports, the UK’s leading premium omni-channel retailer of cycling equipment.  

 

Sigma Sports was founded in 1992 by Ian Whittingham and Jason Turner, who will both remain with the company.  The business has an enviable position in the UK cycling industry and is seen as an important channel to market by global cycling brands, and is renowned for its exceptional customer service and industry leading brand portfolio. It has grown rapidly in recent years and with Primary’s support is looking forward to further expanding its online presence and to opening a limited number of carefully selected additional destination stores. Sigma Sports continues Primary’s strong track record of investing in high-quality, differentiated niche leaders.

 

Primary’s deal team was led by Graham Heddle and David Richard.  

 

Contact Jackie Adams for more information

Tel: +44(0) 20 7920 4800

Email: jackie@primaryeurope.com

read more about Sigma Sports here

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