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Case studies

Rather than reading about our approach and people, hear what our clients have to say about their actual experience of working with Primary. 


Leisure Pass Group

Leisure Pass Group is the top multi-attraction tourist pass operator in the world, selling more than 700,000 of its card-based passes every year. In 2012, Leisure Pass Group was purchased for £35 million in a management buy-out deal led by Darran Evans, backed by Primary. This video examines the relationship between Leisure Pass Group and Primary, and how it is helping the company grow.

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